Station Four Landing Page
& Website Copy
WORK 01
S4 PDX Landing Page
Station Four is a digital-first marketing agency in Jacksonville, Florida, that offers clients responsive design, data-driven marketing, and scalable web development.
Station Four needed copy for a landing page for their satellite office in Portland, Oregon. They wanted to condense their offerings and maintain their unique voice while incorporating content that would be meaningful to the Portland market.
I reviewed the extensive website for their Jacksonville location to determine their primary offerings. Then, I researched the websites of Portland agencies to get an idea of how that market differed from the one in Florida.
When writing the copy, I adopted the Station Four voice while adding a few hints of Portland flavor. I also focused on keeping the page simple and easy to understand.
WORK 02
Station Four Portfolio Pages
Station Four asked me to help keep their portfolio of work up to date with case studies that showcase their many successful projects.
Since the phrase “case study” often conjures up the image of a wall of text, we decided to be more strategic in our use of copy and images. I interviewed team members on each project to get familiar with the goals, approaches, and outcomes of each project.
Aimee Payne 