Ebel, Inc. Website Copy
WORK 01
Home Page
Ebel, Inc. is a family-owned luxury outdoor furniture brand headquartered in Jacksonville, Florida.
They needed an updated website with fresh informational copy geared toward both distributors and consumers that was as elegant and understated as their products.
Using their previous year’s catalog and existing website as a starting place, I researched the target audiences and competitive landscape. Then, I wrote copy that captured their voice and emphasized their unique position in the marketplace.
WORK 02
Product Line Pages
With Dreux, it’s never been easier to get the polished outdoor living room of your dreams. Create your relaxing oasis with comfortable seating arrangements that incorporate fresh furniture design and quality craftsmanship.
Set the standard for elegant backyard entertaining with the Laurent Collection’s unique modular seating system. From coordinating stand-alone pieces like the swivel recliner to a custom curved sectional, this versatile line’s endless variety of seating and layout options allows you to create your perfect outdoor living space. Available in Chestnut and Driftwood.
Sophisticated enough for a chic bistro and comfortable enough for entertaining friends around your pool, the Monaco Collection is everything you want in modern outdoor design. Monaco’s roomy seats and stackable minimalist design are the perfect balance of style and convenience.
Relax and enjoy your outdoor living space in comfort — no matter what its size — with the perfect combination of modern design and plush cushioning. The Palermo Collection gives you a luxurious place to live your best life with high backs, deep seating, and customizable sectional pieces that fit your outdoor space.
Aimee Payne 