The Hamilton Collection

The Hamilton Collection has been producing and selling handcrafted collectibles licensed from global brands, like Coca-Cola, Ford Motors, and Disney, for over 50 years.

Hamilton wanted to increase engagement with their more than 330,000 followers on Facebook and over 10,000 followers on Instagram while highlighting some of their most popular products.

Because of the nature of their products, the Hamilton team wanted to keep copy energetic, welcoming, and brief. To achieve this, I focused on inviting calls to action that evoked emotion while pointing out a few of the most impressive features of each product.